Creative Graphic Design

These are text-only logos that are often stylized in a unique way. The Google and Coca-Cola logos are examples of wordmarks.

These logos consist of letters, usually a company’s initials. HBO and CNN are examples of this type of logo.

These are image-based logos that are usually iconic and representational. The Apple and Twitter logos are examples of pictorial marks.

These are geometric forms that don’t represent anything specific but are unique to the company. The Adidas and Pepsi logos are examples of abstract logos.

These are illustrated characters that represent the company. The KFC Colonel and the Michelin Man are examples of mascots.

This is a combination of wordmark and symbol, providing flexibility for the usage of either or both elements. The McDonald’s and Starbucks logos are examples of combination marks.

This logo type often includes text inside a symbol, making them less versatile than combination marks in terms of their application. Examples include Starbucks and Harley-Davidson logos.